Stratford Festival 2026 Season Launch

Campaign

The Stratford Festival 2026 Season Launch is a cinematic campaign celebrating the Festival’s twelve-show season, built around the theme This Rough Magic. Drawn from a line in The Tempest, the concept reflects Artistic Director Antoni Cimolino’s exploration of theatre as a uniquely human art form, one that uses illusion, role-playing, and performance to reveal deeper emotional truths.

Suede created a series of vignettes filmed on set and against greenscreen, crafting a visual language that brings the season’s central ideas to life. Blending cinematic imagery with theatrical symbolism, the campaign captures the spirit of transformation, imagination, and performance that runs through the entire season, from Shakespeare and classic comedy to modern drama and family storytelling.