Greenway

Campaign

The Greenway project documents the creation of one of Canada’s most advanced cannabis cultivation facilities, capturing the company’s transformation from ground-breaking to first harvest. Through a combination of large-scale time-lapse and cinematic live-action filmmaking, Suede followed the full build of the facility, from heavy machinery and structural construction to the growth of Greenway’s inaugural crop.

The result is a visually driven brand film that reflects Greenway’s ambition to become a world leader in cannabis cultivation, transforming complex industrial processes into a compelling, story-led experience about innovation, scale, and precision.